State launches $6 million tourism campaign aimed at boosting post-pandemic travel
By TIM KIRSININKAS
Capitol News Illinois
tkirsininkas@capitolnewsillinois.com
SPRINGFIELD – Gov. JB Pritzker announced a new $6 million tourism advertising campaign Wednesday aimed at attracting visitors to the state and sparking economic activity following the COVID-19 pandemic.
The multimedia campaign, featured around the theme “Time for Me to Drive,” showcases various destinations in all parts of the state and aims to reflect Illinois as a top destination for road trips.
According to a news release, the campaign reflects increasing consumer trends to take shorter trips by car to destinations closer to home following the pandemic. The campaign is the first to be released by the state since the outset of the COVID-19 pandemic last year.
“More and more travelers are ready to get back out there. Recent surveys show that half of Americans plan to travel this summer, and half of them intend to drive,” Pritzker said Wednesday at the Abraham Lincoln Presidential Library in Springfield. “So, whether you want to ease your way back into travel or are raring to go, taking the great American road trip is a great way to enjoy yourself and to stay safe.”
Pritzker said the new campaign introduces tourists to “an Illinois they may not have seen before,” including destinations such as state parks, the Shawnee National Forest and the Garden of the Gods.
The campaign also promotes the cities of Chicago, Springfield and Galena as potential road trip destinations.
Sylvia Garcia, acting director of the state’s Department of Commerce and Economic Opportunity, said prior to the COVID-19 pandemic, Illinois saw over 120 million visitors annually who collectively spent more than $40 billion in the state.
Garcia said those numbers were “cut in half” as a result of the pandemic last year.
“(The) Time for Me to Drive campaign is not only a milestone in bringing tourism back for this summer, it’s also part of our ongoing work towards a strong recovery for the tourism industry over the long term,” Garcia said.
The advertising campaign includes television, radio, digital and print spots. Garcia said the campaign would primarily be shown in the seven states surrounding Illinois and 18 total markets.
Michael Jacobson, president and CEO of the Illinois Hotel and Lodging Association, said promoting tourism in the state “puts people back to work” and will be important to the state’s economic recovery following the pandemic.
“What people rarely realize is that an investment in tourism promotion is an investment in economic development,” Jacobson said.
“Promoting tourism helps our economy by getting visitors to stay in our hotels, to eat in our restaurants, shop in our retail stores, buy fuel in our gas stations, and enjoy our amazing attractions,” he added.
Jacobson said 20,000 hotel workers are still out of work following pandemic-related closures and shutdowns, and that promoting tourism would be key to increasing tax revenue in the state.
Jayne DeLuce, president and CEO of the Illinois Council of Convention and Visitor Bureaus, said the return on investment for destination promotion drives $11 in tax revenue for every promotional dollar spent.
“Beyond creating priceless memories, these road trip experiences create an immediate infusion of cash in the tourism economy, which has been so decimated by the pandemic,” DeLuce said.
Capitol News Illinois is a nonprofit, nonpartisan news service covering state government and distributed to more than 400 newspapers statewide. It is funded primarily by the Illinois Press Foundation and the Robert R. McCormick Foundation.
Local News
Niego Real Estate salutes America again
Spread the love. Popular flag program underway . By Tim Hadac Clearing and Garfield Ridge residents who want to decorate their blocks in red, white and blue this Independence Day are encouraged to contact Niego Real Estate and reserve a supply of U.S. flags at no charge. The popular program to promote patriotism and community…
Lyons Mental Health Commission pulls LeaderShop funding
Spread the loveExecutive director accused of harassment From staff reports The local nonprofit service community was jolted when nearly $300,000 in mental health funds was withdrawn by a Lyons Township agency from the Western Springs LeaderShop, a social service agency that has provided youth programs for nearly 40 years. The Lyons Township Mental Health Commission…
Mount Carmel, Marist and Oak Lawn among 84 teams at Riverside-Brookfield shootout
Spread the loveBy Xavier Sanchez Correspondent High school boys basketball does not stop in March and pick back up in late autumn. For many players, playing hoops is a year-round commitment. AAU ball is a big reason for, that there are summer camps, shootouts or other events at most schools during the summer. The…
Dog lovers to celebrate ‘Fur of July’
Spread the love. By Peggy Zabicki Your correspondent in West Lawn 3633 W. 60th Place • (773) 504-9327 . I’m starting out with some fun news. The West Lawn Dog Park Advisory Council will be hosting a Fur of July Pet Parade on Saturday, June 29 from 10:30 a.m. to 12:30 p.m. at West Lawn…
Fourth of July not happy for everyone
Spread the love. By Mary Stanek Your correspondent in Archer Heights and West Elsdon 3808 W. 57th Place • (773) 517-7796 . Happy Fourth of July. Cannot believe I am already saying that, time sure goes. Hope it is safe and quiet for everyone and especially all of our house pets. For us its shutting…
St. Rita’s transformation is worth a look
Spread the love. Kathy Headley Your correspondent in Chicago Lawn and Marquette Manor 6610 S. Francisco • (773) 776-7778 . St. Rita of Cascia Church, 63rd and Fairfield, continues to undergo its transformation from the sunflowery/harvest golds and browns of the 1960s and 1970s to the calming pastels of the 2000s. Since the basilica-style church…
Loss to Courage brings Red Stars’ winless streak to five games
Spread the loveBy Jeff Vorva Correspondent The Chicago Red Stars historic start to the season is all but forgotten. In the last five matches, the Red Stars have failed to win, with the latest setback being a 3-1 loss on the road to North Carolina on June 23 in an NWSL battle. The Red Stars…
Summer League Basketball | Illinois powers compete at Riverside-Brookfield Shootout
Spread the loveBy Xavier Sanchez Correspondent School’s out for the summer, but high school athletes across Illinois are remaining active during the summer sports season. This includes basketball players, who can be found at camps, open gyms, camps and even weekend tournaments. Among the more high profile hoops action in the area was the Riverside-Brookfield…
Dana Rettke and Ryan Murphy heading to Paris Summer Games
Spread the loveBy Jeff Vorva Correspondent Area fans of the Summer Olympics will have extra reasons to cheer athletes from the United States in the upcoming Paris Games. Dana Rettke of Riverside is a member of the U.S. women’s volleyball team and Palos Heights native Ryan Murphy will represent the country in swimming. Rettke, a…
Hope Church feeds the hungry at Marquette Park
Spread the love. Kathy Headley Your correspondent in Chicago Lawn and Marquette Manor 6610 S. Francisco • (773) 776-7778 . Last week on the way to our CAPS meeting at the Marquette Park Fieldhouse, I stopped in at the Tuesday Community Dinner hosted by Hope Church every week in the auditorium. Pastors Ben and Jordyn…
Neighbors
Boys Basketball: Highs and lows for Oak Lawn
Spread the loveBy Steve Millar Correspondent During a week that Oak Lawn coach Jason Rhodes knew would present a huge challenge for his team, the Spartans started with a big win over a top South Suburban Conference contender. Then the league’s greatest perennial power provided proof that Oak Lawn still has a lot of work…
Palos Heights: Business owners must choose whether to comply with mandates
Spread the loveBy Jeff Vorva Palos Heights is not cracking down on businesses that violate Cook County COVID-19 mandates regarding proof of vaccinations. But the city will help if asked. Among the mandates, which started Monday, businesses including restaurants and gyms must have patrons show proof of vaccinations, which is a controversial topic for some.…
College Report: Division I schools listening to Heard
Spread the loveBy Jeff Vorva Staff Writer Tadriana Heard is ready for a second round of Division I basketball. The former Argo star is playing her second season for Morton College, and heading into this week’s action was first in the nation among National Junior College Athletic Association players with 64 3-pointers. She was also…
Mayor reads hate mail before diving into COVID and crime issues
Spread the loveBy Jeff Vorva Before Tuesday’s village board meeting, Orland Park Mayor Keith Pekau said he received a disturbing email. The mayor, who shoots from the hip when it comes to his beliefs is a controversial public figure and figures to get hate mail. This one was especially nasty. “I figured that since I…
Boys Basketball: Evergreen Park riding out toughest stretch of schedule
Spread the loveBy Jeff Vorva Staff Writer So, how did Evergreen Park get to 9-6 over in its first 15 games? The Mustangs took a rollercoaster ride. In a nutshell: They started the season with four consecutive wins, lost the next three, won five straight and then dropped three in a row. The latest three-game…
Loving the Archer Heights Library
Spread the loveBy Mary Stanek Your correspondent in Archer Heights and West Elsdon 3808 W. 57th Place • (773) 284-7394 Well, that’s it, folks. The holidays are over. Next up in the market are Valentine’s Day candy, paczki, corned beef, Guinness and Peeps. Easter this year is on April 17. I will have to mention…
New year, old challenges
Spread the loveBy Peggy Zabicki Your correspondent in West Lawn 3633 W. 60th Place • (773) 504-9327 It’s a new year and a time for new beginnings. Many of us will be starting a new diet program. I plan to do this as soon as I’m done eating the remaining Christmas candy and cookies at my house. Wish me luck!…
Two ladies gone, but not forgotten
Spread the loveBy Kathy Headley Your correspondent in Chicago Lawn and Marquette Manor 6610 S. Francisco • (773) 776-7778 Guessing you have already read the sad news about the passing of Mary Ellen St. Aubin. For those of you that didn’t know, she grew up right here in Chicago Lawn, on 63rd and Richmond, and…
Stepson charged in Evergreen Park murder
Spread the loveBy Bob Bong A 24-year-old Chicago man has been charged with first-degree murder in the New Year’s Eve shooting of his stepfather in Evergreen Park. Brandon K. Kizer, 24, of the 8100 block of South Loomis in Chicago, was charged Sunday with first-degree murder in the death of Anthony Young, 52, on the…