Fitness Premier 24/7 Clubs, the training-focused gym concept, recently celebrated its Manhattan location now under the franchisee ownership of Jeff and Cristi DiCianni. The community-focused gym, at 540 North Street, celebrated its new local owners on September 14, after the couple acquired the gym from Fitness Premier a short time ago.
Striving to bring a renewed energy to the community-focused gym, the DiCiannis introduced some exciting new amenities and services, including a sauna, cold plunge, massage chairs, and Therabody recovery boots, all within the Relax and Restore Suite. They’ve also launched the FP Kids Club, offering supervised activities for children under 12.
After embracing a healthier lifestyle, the DiCiannis knew they wanted to invest in a business that aligned with their personal values. Fitness Premier’s vision and the support they received from the corporate team made it a perfect fit. As Jeff continues his professional career, Cristi is leading the day-to-day operations, engaging with customers, and building strong ties within the community.
“We’ve always believed in the importance of health and wellness, and Fitness Premier gave us the opportunity to combine our personal passion with a strong business model,” Jeff remarked. “We’re excited to make Fitness Premier Manhattan a welcoming space where members feel like family and to continue growing with the brand.”
The couple plans to build on their success in Manhattan by opening additional locations in the future, solidifying their long-term commitment to the fitness industry and the community.
“The smaller communities are typically skipped over, but we want to make sure this small community feels they’re just as important as a big city, but keeping that hometown feel,” noted Jeff. “Our long-term plans would be to make this successful — make this a great place to be — but then take our success here and roll that into the next one and replicate that success.”
This new Fitness Premier 24/7 Clubs location is a great step in the company’s initiative to continue growing and expanding across the country.
“We’re excited to see Jeff and Cristi breathe new life into the Manhattan location,” said CEO Jason Markowicz. “Their passion for health, family, and community is exactly what Fitness Premier stands for, and we’re confident their leadership will make this club a hub for fitness and wellness in the area.”
For more information on Fitness Premier and franchise opportunities, visit FitForYouFranchising.com.