The holiday season is about to get a whole lot merrier in Beverly/Morgan Park. The Morgan Park Beverly Hills Business Association (MPBHBA) is inviting families, friends, and neighbors to join a series of festive events that celebrate local businesses and holiday cheer.
Holiday Road returns Saturday, Dec. 6, 2025, from 9 a.m. to 5 p.m., with a special evening performance at the Beverly Arts Center. The community-wide event stretches along Western Avenue from 99th to 115th streets and Church 103, featuring more than 25 local businesses decked out in seasonal decorations. Visitors can enjoy specially priced merchandise, holiday treats, and interactive activities for all ages.
A complimentary trolley will run continuously from 10 a.m. to 5 p.m. between 99th and 111th streets, stopping at designated locations along the route. While the trolley is free, tickets guarantee a spot and include a promotional cookie tin that can be filled throughout the day.
“Holiday Road is our way of celebrating the season while supporting neighborhood businesses,” said Davia Douglas, executive director of MPBHBA. “We love seeing families, friends, and neighbors strolling from store to store, enjoying small surprises along the way. It’s heartwarming to witness that sense of connection and holiday cheer.”
Nora Conroy, associate executive director, added, “We’re especially excited this year to welcome visitors back and showcase the incredible creativity and generosity of our local business owners. Whether you’re shopping, dining, or just soaking in the festive atmosphere, there’s something for everyone to enjoy.”
Holiday Road is part of a broader series of events promoting community spirit and local commerce. Holiday Hurrah takes place Saturday, Dec. 13, from 10 a.m. to 4 p.m. along the 99th and 103rd Street shopping district. The family-friendly celebration includes crafts, visits from Santa, live music, caricature artists, face painting, and holiday treats.
Adding a fun twist to holiday shopping, Holiday Bingo runs from Small Business Saturday, Nov. 29, through Dec. 31, 2025. Shoppers can pick up a bingo card at any of the 24 participating businesses and earn stickers with each purchase. Completing a bingo—horizontally, vertically, diagonally, or in four corners—gives participants a chance to win a Bucks Stay Here gift card. Bingo cards can also be downloaded from the MPBHBA website, and completed cards must be turned in to The Beverly Review by Jan. 5, 2026.
This year marks the fourth annual Holiday Road, inspired by the Lindsey Buckingham song that encouraged organizers to create a festive way for the community to experience all that local businesses have to offer.
For a full schedule of events, participating businesses, and trolley or bingo information, visit mpbhba.org/events or mpbhba.org/holiday-bingo.
